The Lacoste Story René Lacoste entered the legend of tennis when he and his teammates "The Musketeers", stole the Davis Cup away from the Americans for the first time in 1927. Not forgetting his three French Open victories (1925, 1927 and the Roland-Garros stadium in 1929), his two victories in Great Britain (Wimbledon 1925 and 1928) and two U.S. Open titles at Forest Hills (1926 and 1927). René Lacoste was born in France on July 2, 1904 and died on October 12, 1996. The true story of the "Crocodile" begins in 1927. René Lacoste liked to recount how his nickname became an emblem recognized throughout the world. "I was nicknamed 'the Alligator' by the American press, after I made a bet with the Captain of the French Davis Cup Team concerning a suitcase made from crocodile skin. He promised to buy it for me if I won a very important match for our team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey! So my friend Robert George drew a 'crocodile', which I then had embroidered on the blazer I wore on the courts." In 1933, René Lacoste and André Gillier, the owner and President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo-embroidered shirt. The champion had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf and sailing - as can be seen in the first catalogue, produced in 1933. The shirt made by Lacoste revolutionized mens sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a light knitted fabric called Jersey pettit piqué. Today, it continues to offer the same perfect quality, comfort and solidity on which it built its name and which constitutes its uniqueness. The Lacoste brand has widely expanded over the years. Its famous crocodile emblem can you see in our online shop on men?s underwear. The underwear portfolio is rich on briefs, boxers, woven boxers, lounge and sleepwear. Discover your Lacoste underwear here an
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